VideMob is a mobile advertising product by Cydersoft. We use our proprietary technology to offer advertising solutions to our clients. This includes delivering targeted advertising (which means customized advertising according to the advertisers’ users’ interests, geographic locations and more) which we infer from information we collect their interaction with sites and apps that use our Platform. We offer solutions across our network of mobile publishers and app developers (our “Platform”).
Cydersoft is the sole owner of the information collected on our Site. The information may consist of both Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”). When you use our Site, the PII we collect includes information that you provide us when you register for a publisher account, information that you provide when you use interactive areas and features of our Site and when you communicate with us. The types of PII we collect may include your name, email address, phone number, billing address, social security number, IP address tax identification number, credit card information, bank account information, PayPal and other contact or demographic information you choose to provide. Non-PII information is collected automatically when you visit our Site. This type of information includes log information such as your operating system, access times, web browser type and language, screen type and resolution, etc. We also collect information about your usage and activity on our Site (e.g. the pages that you visit within the VideMob Site).
When you view an advertisement using our Platform, we collect some or all of the following information: the type of content on the ad (e.g. product or service); the ad type (e.g. text, image, or video); the location of the ad being served (e.g. the address of the website on which the ad appears); and information on the post-click activity in relation to the ad (e.g. whether you proceed to purchase the product or service advertised). Our partnering mobile publishers or app developers may also disclose to us information they have separately collected about you so that we can improve the relevance of the ads we serve on their behalf. They do this in accordance with their own specific privacy policies and subject to their own applicable legal requirements. We use the information they provide to us only to serve you with interest-based ads on their behalf. Sensitive data, which is Non-PII, such as viewing of sites with sexual content or information indicating a user’s specific medical condition, is not used by us to tailor ads from one site to others across our Platform. Our Platform may provide information to publishers and app developers about how you use and engage with their app, as well as how sites or apps are performing across different handsets, including but not limited to tracking conversions across multiple advertising networks. We obtain this information as a result of data being sent via our SDK embedded by the publisher or developer in the app. Each publisher and app developer is responsible for obtaining all applicable consents to enable VideMob to collect information from your device.
We use PII information collected through our Site to operate and improve the Site; respond to your comments and questions and provide customer service; monitor and analyze trends, usage and activities in connection with our Site; prevent fraudulent transactions; provide and deliver your products and services and to send you related information, including confirmations, invoices, technical notices, updates, security alerts and administrative messages; notify you about updates and news about our products and services; and link or combine with other information we get from third parties, to help understand your needs and provide you with better service. We use your usage information to analyze our web traffic, to figure out how often customers use parts of the Site, to improve the Site and generally to make it appealing to as many users as possible. We use the information collected through our Platform to display interest-based advertising customised to individuals’ inferred interests, preferences and locations, and to perform analysis aimed at improving our services and technologies. The information we collect also helps us to provide filtering options for publishers and app developers to manage advertisements appearing on their sites and in their apps, and to provide targeting options for advertisers. For example, this helps our publishers and app developers avoid presenting you with ads that you have already seen, as well as show you ads that match your interests.
We do not retain any of your information on our servers, except for PII that you provide us when you register for a Publisher’s account (in order to be able to log in, access reports, etc.).
We do not sell your personal information to third parties. We will share your PII only in the ways that are described in this Policy. We share the analysis of activity we collect from your visits to partnering sites and apps with our publisher, app developer and advertiser clients (e.g. provide a report to a client on the number of its advertisements that were clicked). We make the information anonymous and Non-PII prior to sharing it to preserve your anonymity. Our clients use this anonymised information to better understand their site and app traffic usage so that they can refine and improve their services, including to limit the number of times a specific advertisement is presented to the same mobile device (frequency capping), provide an ad to only certain types of mobile devices.
We may need to disclose information, including PII, when in our sole judgment we are required to do so by law, regulation, or when such action is necessary to comply with a current judicial proceeding, a court order or legal process. Additionally, there may be times where we will need to disclose information to protect our system or our rights or to ensure your safety or the safety of others. This may include exchanging information with other companies and organizations for fraud protection. Additionally, we may transfer all or some of the data discussed in this policy, in connection with a corporate merger, acquisition, partial or total sale of assets, bankruptcy, or any other corporate change. We may share information, including PII, with your consent if we notify you that the information you provide will be shared in a particular manner and you provide such information.
We may offer collect, for our clients, voluntary information from you as part of an advertisement, such as to serve an ad that contains an advertiser questionnaire. We will collect all of the information that you voluntarily provide in response to the advertisement and forward directly to the relevant client. The voluntary information you provided will be governed by that client’s privacy policies.
We may share your information with clients, affiliates and other third parties described above who are based in countries outside of your country of residence. While some countries may not have data protection laws that are equivalent to those of your country of residence, we will take all commercially reasonable measures to protect your information in accordance with this Policy and applicable legal requirements.
We take all commercially reasonable measures to safeguard your information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction. We process information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use.
You shall ensure that if you provide any data of third parties, any such third party has been informed of, and have given its consent to, the use, processing, and transfer of data in connection with the our Platform;
You may opt out of receiving promotional emails from VideMob by following the instructions in those emails. You may also send requests to understand the nature and extent of your personal information which we have on you, about your contact preferences and changes to your information by emailing firstname.lastname@example.org.. If you opt out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations.
You may review, update, correct or delete the PII in your account by contacting us. If you completely delete all such information, then your account may become deactivated. If you would like us to delete your record in our system or stop sending you any information please contact us at email@example.com a request that we delete your Personal Information from our database. We may retain an archived copy of your records as required by law or for legitimate business purposes.
We will make commercially reasonable effort to resolve complaints about your privacy and our collection or use of your personal information in compliance with the U.S.– EU and U.S.- Swiss Safe Harbor Principles. European Union and Swiss citizens with inquiries or complaints regarding this Policy should first contact us at: firstname.lastname@example.org.
We do not knowingly collect any personal information about children under the age of 13. If we become aware that we have collected personal information about a child under the age of 13, we will immediately delete that information from our database. If you believe your child has provided us with personal information, please contact us: email@example.com.
If you have any questions or concerns about this Policy or our privacy practices, please contact us: firstname.lastname@example.org.
This Data Processing Addendum (“DPA”) supplements and forms part of any existing and currently valid agreement (“Agreement“), either previously or concurrently made between Cydersoft and its affiliates (“Cydersoft”,“Videmob“, “we” or “us“) and you regarding the processing of Personal Data, as defined hereunder, as part of the service(s) provided to you by Videmob under the Agreement (“Service(s)”). In any conflict between this DPA and any Agreement, the terms of this DPA shall prevail.
Any capitalized terms not defined herein will have the meaning as set forth in the Policy.